2023 marks a strong transformation of Hoang Hai Mobile. Although it is the leading Vietnamese brand in Japan in the field of technology products in terms of scale, sales and number of stores, Hoang Hai still has a larger mission and vision. It wants to become a professional, exemplary brand, leading in customer service quality.

The first step in the brand professionalization plan is to standardize the identity. With the goal of being simple but effective, professional but close, impressive but sustainable, Hoang Hai's leadership decided to choose an identity plan that at first glance seems very simple, but in fact, it conveys many messages, as well as accurately conveys the brand's personality.

1. The idea behind the logo

Unboxing is always an exciting experience for everyone. With high-value technology products such as Apple products or watches, this experience also brings many different emotions: from excitement to nervousness, from surprise to happiness. It is the intimacy and richness of the unboxing action that inspired the new logo design for Hoang Hai. We always want to give customers a box of happiness, accompanying customers through interesting emotions when opening the box. From there, we also convey a cheerful but dedicated, responsible and sympathetic personality.

The logo has a minimalist but neat Japanese style. A red box contains the letter H. The bold, strong H is the identity of Hoang Hai, both carrying Happiness and always suggesting More. All convey a main meaning: Hoang Hai always strives More and More to bring Happiness to customers.

2. Brand identity colors and graphics

Red is a familiar color since Hoang Hai Mobile was launched 7 years ago. This is also the color that evokes determination, strength and warmth, just like the personality of the founder himself, as well as the staff of Hoang Hai. The new brand identity also inherits and maintains the emotions from this color.

Hoang Hai's graphics feature a red and white checkered image, created from squares of various sizes, inspired by happiness boxes. The graphics are used throughout to represent the consistency and freshness of the brand.

3. Brand identity

“Most stores - Best after-sales service”

Hoang Hai has always been proud to be the largest chain of mobile, laptop and watch stores in Japan owned by Vietnamese people. With the strength of the number of stores and outstanding after-sales service, we hope to further enhance the shopping experience for Vietnamese people living in the Land of the Rising Sun. Led by a kind business spirit, Hoang Hai is proud to be a strong and growing brand, constantly bringing real value to customers.

4. Brand mascot

Hop Hop Hello!

Hop Hop is the official mascot of Hoang Hai, Hop Hop carries a simple mission: to help his friends around whenever they encounter trouble, big or small. His friendly appearance and innate ability to empathize easily makes Hop Hop win the sympathy of those around him.

Hop Hop still has many surprises and unlimited superpowers that no one has been able to discover yet. The only thing that is certain is that if you are in trouble, Hop Hop will appear and help you the best.

5. Store space design

Along with the new identity, Hoang Hai will upgrade the design and experience space of the two stores to the right standards. Ensuring that customers who visit and shop at the chain of stores will experience high-class service from space to service quality.

Thank you for following and supporting Hoang Hai Mobile. Let's look forward to the positive changes and clear marks of Hoang Hai in its new identity!